Elon Musk confirmed on Sunday that Telsas will soon get customizable “horn and movement sounds.” He hinted at coconuts, goats, and even fart noises on Twitter.
This sparked joy in a lot of Tesla owners and fans, who quickly hopped into the conversation to add their own favorite sound effect ideas.
We can learn a lot about delighting customers and SaaS personalization from this.
Personalization is designing with the individual in mind – adding a user’s name to the UI or providing personalized shopping recommendations, for example. It’s no secret that it can delight customers – most of us have experienced it firsthand. Whether it’s the barista that remembers your name or your hundreds of Zapier Zaps, they all keep us loyal in one way or another. And it’s not just retention – personalization can even cut acquisition costs by as much as 50%.
Personalizing your SaaS application can be as easy as adding a first_name variable to the main page, but the options are nearly endless. For instance, a customizable dashboard or a “recommended next steps” section on your documentation can save users’ time and boost customer success.
Less time spent on your app can seem like a downer. But the more efficient your tool feels, the happier your users will be.
Customer success == customer retention.
Anything that addresses potential users’ needs directly and helps save them time is personalized to some degree. There’s a myriad of options:
- Customized landing pages for each campaign or ad
- Letting companies add their logo to their profiles
- Pre-filled forms when possible
- Customized CTAs based on who will click thru to your page
- Adding unique message bars
- Building an interactive page for users to learn more about your product
- Recommending additional documentation based on readers’ habits or progress
- Adding a progress bar during onboarding
SaaS Personalization & Marketing Segments
Segmentation is one step down from personalization. Instead of designing at the individual level, good marketers use segmentation to divide their overall audience into smaller groups with more focused needs.
This interactive checklist from SEMRush is a great example of marketing personalization that benefits potential users.
In addition, if you have a B2B app, you can make separate pages targeted at people in different industries. Each page can highlight unique industry problems and how the product solves them. Potential users that see this can trust that the product will work for them because the brand addresses them directly.
Personalization is a neat trick that can delight your customers and bring you more revenue – what’s not to love?