You might wonder how the SaaS giants of today got where they are financially.  We dug through top-level tech companies’ pitch decks like Facebook, Airbnb, and Square to see how they gained traction with users and investors.

Your Team

First and foremost, a brief overview of the team!  Usually a list of all executive-level people and some background on each.  Companies also include other investors and their roles. This allows potential investors to see where you’re come from and what each person brings to the table.

Competitive Advantages 

One thing consistent among all pitch decks is highlighting competitive advantage.  What makes Spotify different from Pandora? Does your SaaS product achieve the same results much faster than one of your competitors?  Does it solve the same problem in a different way? These are all things that the major players included in their successful pitch decks.

Speaking of competitors, don’t be afraid to talk about them.  Most companies list their features and advantages directly in line with their competitors. Some even go as far as ranking themselves next to their competitors on a chart.

A chart showing Airbnb's market fit against competitors.
Airbnb’s market fit chart

These kinds of visuals allow you to control how the investors view you in relation to your competitors.  

Other questions pitch decks often answer for investors is why now? What problem do we solve and how is it innovative? How does this generate revenue, and how much has been made so far? Current and previous user growth, overhead costs, and cost per acquisition are all metrics these companies highlight.

Keep It Simple

A focus on fewer words and more visually pleasing infographics and charts is extremely prevalent in the pitch decks of companies that successfully raised investment money. Check out Castle’s pitch deck as a fantastic example of a good word-to-image ratio.

Ultimately SaaS companies raise investment money by solving a real problem with a fresh, workable, scalable solution. Successful pitches convince investors with good business models, clear messaging, and an awesome SaaS product. The lesson: good pitch decks are a huge part of landing investors, but the business model’s potential comes first every time.

Categories: Case Studies


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